Training and Development
I deliver practical, interactive training workshops to help you and your team to learn key concepts and simple tools to put them into action. Training groups could comprise members of your organisation, or participants from different organisations, offering opportunities to connect with peers, network, and share learning. Training can be delivered online or in person, depending on your location and preferences.
I can develop tailored training for your organisation across a range of areas, or deliver 'off-the-shelf' workshops on the following topics:
How to talk about what you do
Objectives:
- To understand why clear, consistent messaging is important for small charities
- To understand the basis of key approaches to consider when writing messaging and how to break them down in practice
- To understand how language choices can impact brand perception and how to ensure messaging aligns with organisational purpose.
Understanding brand and branding
Objectives:
- To understand what brand and branding are
- To understand why brand and branding are important (even for charities!)
- To understand your charity’s brand and key considerations for your branding.
How to plan your charity's comms
Objectives:
- To understand the purpose of our communications, and ensure this is always central to any comms plan
- To build understanding of stakeholder groups and what to consider when mapping audiences
- To build awareness of what to consider when shaping your message
- To consider different ways of sharing your message, and tools to help you with planning.
WHAT'S IT LIKE WORKING TOGETHER?
She understood our needs and challenges in delivering a successful training and events programme.
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Yasmin’s content was informative and full of practical insights. Read more
| Turnover | 0.5-day bespoke session | ‘Off-the-shelf’ session |
|---|---|---|
| £0-300k | £685 | £140 |
| £301-750k | £875 | £175 |
| £751k-1.25m | £1,060 | £215 |
| £1.25m+ | £1,250 | £250 |
